Kimberly-Clark’s Poise product underwent a new branding effort in 2014 and needed a website to match the new identity. The rebrand provided the perfect opportunity to update the code base, taking a mobile-first approach, and rethink the technical platform of the previous website. The current website is built on top of a responsive framework that I evolved from earlier responsive sites.

• Created front end framework and site architecture.
• Worked closely with Solution Developers on integration with content management system.
• Led scoping, estimating, and creation of technical project sprints.

The Power of Family Meals is a website devoted to gathering the family for mealtime. It provides a recipe hub with videos, article content related to mealtimes, social integration, and more. During the build of the site, the data made the trend clear that users accessing the recipes using their mobile devices. After hearing that report, I single-handedly added in the responsive code to the site, a first for a client site at Organic. The team was able to take my hard work and run with it, surpassing client expectations with a top-rate responsive design that even got a tweet from @RWD.

• Created front end framework and site architecture.
• Worked closely with Solution Developers on integration with content management system.
• Led client education and presentations of responsive reviews.

The Hilton HHonors redesign was completed as part of the Hilton rearchiture and replatform engagement. As Hilton’s loyalty brand, the website needed to integrate with multiple vendors and APIs to create components that targeted users based on their previous booking and actions. This lead to 38% higher enrollment due to the localized targeting and seamless integration.

• Developed front end framework.
• Contributed to content management system architecture and components.
• Led team of 4 developers in the development, launch, and maintenance of Hilton’s HHonors brand site.
• Coordinated daily calls with vendor development team to ensure best product release.
• Spearheaded development and documentation of accessibility requirements.

The Waldorf Astoria redesign was completed as part of the Hilton rearchiture and replatform engagement. As one of Hilton’s luxury brands, the Waldorf Astoria website needed a way to stand out from ordinary hotel chains. Technically, this was accomplished by creation of a JavaScript framework that accommodated dynamically loaded content via AJAX calls and URL state references. The framework allowed for a “all-on-one page” experience before the HTML5 History API which is now widely supported.

• Developed front end framework.
• Contributed to content management system architecture and components.
• Led team of 6 developers in the development, launch, and maintenance of Hilton’s Luxury brand track.
• Coordinated daily calls with vendor development team to ensure best product release.
• Spearheaded development and documentation of accessibility requirements.

The primary recruiting platform for the United States Navy needed to mature from a static templatized site to a robust, content managed platform. Our challenge was update the design of the website as well as find a content management system that allowed for quicker content publishing while still being scalable and robust. After spending six months researching content management systems and frameworks, our team decided on Magnolia CMS due to it ease of use for content authors and flexible templating kit. I was in charge of working with the UI Architects to meet coding and accessibility requirements, as well as be a bridge to the creative team.

• Design creative concepts and lead creative production.
• Led front end development, working with UI Architect and Creative teams.
• Educate UI developers on Magnolia CMS’s templating kit and its associated language (Freemarker).
• Ensure accessibility requirements were met in accordance with WCAG 2.0 Level AA.